The Herbalist

Overview:

My final senior projects allowed me the opportunity to create and define my own brand from scratch. For this project, I developed a series of pieces for a tea house I named, The Herbalist. As an avid tea drinker, my goal was to highlight some of the important aspects of the culture of tea, especially the ways of which tea is consumed in the eastern half of the world. Please enjoy!

The Brand

Herbalism: The study of botany and the use of plants intended for medicinal purposes or for supplementing a diet.

Plants are the original healers. For millennia, humans have relied on plants to supply them with nutrients, remedies for ailments, and simple visual pleasure. The Herbalist believes that the preparation of tea can teach us how to reconnect with the equilibrium we once had with nature; nurturing ourselves both physically and mentally. Tea counters the fast pace of society today. In slowing down, we are able to connect in a more meaningful way with the time and space in which we occupy.

The Logo

The logo and wordmark I developed for this project are both inspired by the idea of a natural, homeopathic apothecary, like something out of a Grimm’s fairytale. I used a rough, typeset font to communicate the aesthetic I was going for; somewhere where you’d walk in and the walls and shelves would be covered with bottles of tinctures and herbs.

The Menu

The menu was designed to highlight the details of each tea, its flavor as well as its healing properties. As the customer reads the menu, they are able to learn more about how each tea has been used throughout history. I used illustrations of specific herbs brewed in the tea, as well as different color profiles, to communicate the flavor and experience that accompanies each tea.