Goodrich Coffee is a local coffee company that sells to other local restaurants and cafes. Their growth has lead to broader reach and a need to communicate to customers in a clean and efficient way. Following their recent rebrand, Goodrich was looking to redesign their website as well.
My approach focused on making it easier for potential customers to buy coffee or contact Goodrich directly. The new design is cleaner and more organized, making it easier for customers to reach their goal. A better use of space and hierarchy allows for a more natural navigation through the site. Goodrich has also released new features; “Monthly Subscriptions” and “Upcoming Events”, which are now highlighted on the homepage.