Fillmore Corridor Neighborhood Coalition came to Daemen College design students seeking a logo. The intent was to hold onto the history that the community was built upon, while also looking forward into what the community would become. FCNC has an encompassing focus on the small local business, big business, and neighborhood citizens that make up the community. This logo incorporated a discussed color scheme that reflected the history, while visually depicting three buildings referencing their focus. This was the logo that they chose to work with, and continue to use.