Every year, Daemen College hosts a high school art exhibition and a portfolio review. As a Junior, I was tasked with the creation of a postcard and poster highlighting both events. The postcards and posters are used to encourage high school students to submit their best work to the exhibition.
The challenge was highlighting the most important information within the significant amount of content. Giving the correct information the proper amount of hierarchy allowed the message to conveyed simply and concisely.